Last night's Twitter experiment was interesting. Drive is a new Fox show made by Tim Minear, the same guy who made Firefly. It stars Nathan Fillion, the same lead actor. Fox decided to offer director commentary during the premiere of the show Sunday night.
Sadly, the show itself was pretty lame. I'm sure there are some very disappointed Firefly fans out there. It definitely didn't hold my attention well, so you'd think I could have easily kept up with the tweets. It didn't really work that way, though. Twitter is very fast, but it's not real time. Doing standard DVD-style commentary and saying "we wanted to do x here..." doesn't work. By the time the tweet is delivered, "here" has passed. I'm sure sometimes it was the 140 character limit keeping any more descriptive info from being included. If that's so, then perhaps this isn't the right medium (or 140 characters isn't the right cutoff point) for real time commentary.
That said, I think this was a clever experiment. I'm sure we'll figure out better ways to do this sort of thing. We'll look back on this first attempt and why some things weren't more obvious to us. I still think advertisers have to love this sort of thing. They're all scrambling to find ways to deliver ads to people with DVRs. Well, here's one way. Normally I'd record the show so I could watch it later and fast forward through the commercials. Instead I watched it in real time so I could get the commentary, which means the advertisers got my partial attention.
I'm sticking with Twitter. I still believe it (or something very similar) is going to become an important tool.
The screen shot is obviously not the Twitter web site - it's a sweet little Mac desktop widget called Twitterrific.